The PR shitstorm that has captured the media cycle for the last week has finally come to a halt after Publisher Penguin Random House have confirmed they will be re-releasing Jamie Oliver’s children’s book with some legitimate First Nations language and terminology.
In full damage control mode, Mr Oliver’s publisher has this week conceded that perhaps it was unwise to release a book from a pale, British chef with a twerpy lisp about an indigenous culture halfway across the planet that he has no idea about.
Yindjibarndi Elder Wayne Dodd was put forward to act as one of the consultants during the reworking of the book and spoke to the Bugle about the process.
“I couldn’t really give a shit about some gubba’s kids book mate.” he admitted.
Mr Dodd’s culturally sensitive contributions to the book came in the form of random words he found scrawled in the margins of his nephew’s school notebook.
“I told em ‘Big Ole’ is a very culturally appropriate way to refer to a friend or colleague, and instructed them that the phrase ‘Dardy Unna Sing’ be used at least once on each page. That oughta fuck it up nice.”
“If you wanna learn about proper Australian history, you should come here and give it the respect it deserves.”
The Ganalili Centre, a cultural hub for all things indigenous arts in the Pilbara issued a statement in response to the controversies surrounding the embattled celebrity chef.
“What a weird thing for a pom to do,” The statement read.
“This is like if Michael Woodley up and wrote a novella about a young boy who invented scones in Cornwall. Stay in your lane Oliver.”
